Founder & International Tax Consultant Branding in Mallorca

I had the pleasure to work with the very talented specialist and consultant for international tax law in Mallorca, Daniel Anwander and his team. The aim of the photo shoot was to create authentic brand images for the new TQ Intelligent Tax Design website.

For this branding project I was also closely working with the Founder and CEO Marc Ulrich of the marketing agency “Neue Werft”/“Marketingflotte” for aligning our understanding on brand vision, brand strategy and core values, website structure and the look & feel. As in all my projects, this was serving as the detailed basis for my work in pre-analyzing the brand identity as part of the photo shoot preparation.

The focus for this shoot was on personality and authenticity, expertise and innovative approaches. Therefore it was key to showcase the work environments and shots “in action” that represent professionalism and competence as well as detailed shots that portrait transparency and closeness.

True success starts with the right people around you.

Some insights from the personal brand images embedded into the client’s branding and website design from marketing agency “Neue Werft”/“Marketingflotte”.